Ford
Wander Wheels
Wander Wheels Texas was an experiment to gather learnings and data about the viability of a camping gear rental service and social-based outdoor community. The project was sponsored by Ford to determine the level of demand and what the market looks like, starting with Texas.
My Role
Visual Design
Agency
Organic
How It Started
Ford came to us with the task of building a community on Instagram focused on adventure families in Texas. The goal was to test the viability of a gear rental service and adventure curation tool with the bigger vision of how that could eventually fit into the Ford ecosystem.
Our team utilized Instagram to engage with and build a community of families in Texas by offering inspiraton and tips to give them the confidence to get out and explore.
