Bespoke AI

Agency: Razorfish
Client: Samsung
Role: Art direction, design

We created a library of videos and photos to launch Samsung’s new line of Bespoke AI appliances.

My role included storyboarding, styling direction, overseeing post and retouching and music selection.

These assets were used across CRM, site, OLA, and social in various ways to showcase the two new smart fridges and the all-new laundry combo that both washes and dries in one machine.

Additional credits

Creative direction: Kim Morgan
Art direction: Emily Armistead
Production: TC Shadowlight

jake boeve

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