Buick
Video Content
My time spent working on Buick consisted of creating a lot of video content to be used on buick.com, social, Youtube, and other digital platforms. Every project was different – whether we were working with an animation team in Germany or on an actual set in LA, each project presented its own challenges and solutions.
My role for each video project typically involved creating storyboards, working with editors and animators, designing on-screen elements, art directing on set, among other things like ensuring accurate specs.
My Role
Art Direction
Agency
Leo Burnett
Buick Encore gx launch
Our team worked with FLAVOR3D to create a range of videos for the launch of the Buick Encore GX. Everything was done with CGI since this content was to launch before the vehicle existed. The idea was to create a landing page video as a virtual walk-around and to then pull additional content from that main video.
Buick SUV social content
With an SUV lineup featuring something for everyone, we created a series of social content to show off the unique personalities of each vehicle. Using stop motion, we wanted to tell the stories of a family, a photographer, and a musician duo by showing everything that can be loaded up in the back.
Buick.com content
Our team always was looking for ways to improve engagement on buick.com and one way we did that was by integrating video where it makes sense. Here are some examples of the content we created and incorporated into the site.