Ford
Mustang Mach-E AR
With the reveal of the all-new electric Mustang Mach-E, Ford needed to build up excitement around a vehicle that did not yet physically exist.
Our team created an AR experience utilizing Facebook and Instagram that allowed users to get up close and virtual with the vehicle, ultimately leading to more vehicle reservations.
My Role
Visual Design
Team
Creative Directors: Ricky Bowry and Joe Fox
Agency
BBDO