Samsung
Blueprint
Objectives
Give customers a starting place
Create a compelling first stop in the appliance buying journey.
Showcase products
Display the full range of appliances on one page.
Optimize content
Address SEO gaps that capture search demand.
Reinforce brand messaging
Support campaign theme throughout.
My Role
Visual Design
Team
Emily Armistead: Art Direction, Kimberly Morgan: Creative Direction, Katie Miller: UX Lead
Agency
Razorfish
Home Appliances Page
The Home Appliances landing page showcases the full range of Samsung appliances. It also reinforces brand messaging including Samsung’s six brand pillars. Throughout the page, users have the opportunity to explore features, models, warranties, and videos.
Additional placements were used across the site to drive traffic to the main landing page. The blueprint look and feel was used across the site. We used a color palette inspired by the colors of the Bespoke line of appliances. Icons were also incorporated to draw attention to the innovative Samsung features.
Using content from the larger brand campaign shoot along with existing content, we created GIFs to be used across the page. The biggest challenge was optimizing these GIFs to meet dev limitations while still showcasing the full features.
Process
The creation of this page was truly a team effort with many different layers of content involving different teams. From wires to the live site launch, my role was to design the page while managing and tracking video cuts, GIF creation, client feedback, along with the larger campaign look and feel. All this happened simultaneously and ultimately came together just in time for launch.
