With the launch of Samsung’s new line of Bespoke AI appliances, we needed to produce a library of images and videos to use across site, social, and CRM.

Our team established a moody look and feel that would showcase the sleek design of the new product line. My role included overall art direction on set including propping, product angles, on-screen super design, post edit direction, along with overseeing the implementation of the assets across our channels.