Samsung

Paid social

Objective

With the launch of Samsung’s new line of Bespoke AI appliances, we needed to create a series of videos to engage and drive awareness on social.

Utilizing a mix of existing content, stock, and AI generated content, we created five videos highlighting the newest and coolest features of the appliances.


My Role

Visual Design, Art Direction

Team

Kate Rohrich: Writer, Shardae Mendes: Creative Direction, Roman Flute: Motion Design

Agency

Razorfish


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Bespoke Appliances Launch

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Samsung Buying Guides